Leverage Google My Business to Boost Your Local Brand in Copenhagen

We get it. You're passionate about your Copenhagen-based business, and you want the world (or at least your local community) to know about it. But with so many businesses competing for attention online, standing out can be a real challenge. That's where Google My Business (GMB) comes in. With a little effort and know-how, you can use GMB to make your business more visible and appealing to potential customers.
2023-05-02 in Marketing

Here's how:

  1. Claim your GMB listing: Before you can start optimizing your GMB listing, you'll need to claim it. Visit google.com/business and sign up for a free account. Once you've verified your business, you'll be able to manage and update your listing.
  2. Complete your profile: Fill out your GMB profile with as much information as possible. This includes your business name, address, phone number, website, hours of operation, and category. Be sure to use consistent information across all of your online profiles to help Google better understand your business.
  3. Add photos and videos: Visuals are key to attracting customers, so upload high-quality images of your products, services, team, and location. Don't forget to add a captivating profile picture and cover photo, too! You can also showcase your business in action by uploading short videos.
  4. Collect and respond to reviews: Reviews are essential for building trust with potential customers and improving your search ranking. Encourage your customers to leave reviews on your GMB listing, and be sure to respond to all reviews – both positive and negative – in a timely, professional manner.
  5. Utilize Google Posts: Keep your GMB listing fresh and engaging by regularly sharing updates, promotions, and events through Google Posts. These appear in your listing and can help showcase your business's personality and offerings.
  6. Use Google's messaging feature: Enable the messaging feature in GMB to allow customers to ask questions or request information directly from your listing. This not only makes it easy for customers to get in touch but also demonstrates your responsiveness and commitment to customer service.
  7. Monitor and analyze insights: GMB provides valuable insights into how customers find and interact with your listing. Regularly review this data to identify trends, understand customer behavior, and optimize your listing for even better results.

By following these steps, you'll be well on your way to making your Copenhagen business more visible and attractive to potential customers on Google. So go ahead, embrace your passion, and let your business shine brighter than ever before!